RockStar Pet Collars was originally inspired by searching the world for a collar for our minature yorkie. We wanted something that had lots of bling, but was challenged by the weight of the collar being as heavy as she is. We believe it is not worth it to suffer for beauty. You can have it all! We figured that other pet owners were facing the same challenge so we set out on a mission to design a hip new collar line for pets of all shapes and sizes that looked like a statement piece of jewelry. Now any pet can now go naked with only their collar on or they can wear them to enhance their wardrobe.
RockStar Pet Collars is a collar line that has beauty and substance. It was designed to have a meaning and a purpose that is sacred to your pet. Just like a rock star, the pieces of jewelry that they wear are symbolic of something powerful inside that helps to build character, create balance and creates magnetic attraction. So whatever you are drawn to in our line is equally as important as the look itself. Our mantra is “As your pet evolves, so should their look.” We live by this concept in our own lives, so our animals do too.
Hello I’m Laura, co-owner and lead designer of RockStar Pet Collars and this is my husband John. My husband and I started the Rockstar Pet Collars line to help pets have unique, blingy collars available that are weight conscious, while creating fabulous looks.
I am a serial entrepreneur. I began my career as a celebrity makeup artist for tv, film, video and print, expanded into developing a marketing company with my husband named Creative Eye Q. It was there that I found my love in product design and development.
As a makeup artist, I started by working with rock stars and other celebrities. I was inspired by the attributes that they bring out in others, so the RockStar Pet Collar line has a lot of collars that are inspired by different musicians I have worked with and am inspired by.
I believe everyone of us, including our pets has rock star qualities, it is just a matter of bringing them out to be seen and expressed through our persona.
Our mission is to create fashion forward collars, inspired by rock stars in every genre that are light weight and bring out the rock star within us and in our pets.
Later that year in December we get Blossum (our Parti Yorkie who is Indigo’s girlfriend) became I couldn’t stop thinking about her from the moment we met. Both dogs became family members and became RockStar Pet Collars new dog models. We launch our new website. We expand into creating pet hair accessories, because of all of the long hair I am working with. We get inspired to create new pet personas from head to toe. Using my fashion background in makeup, I expand into new clothing designs, accessories and a dog shoe line.
Jewel passes away unexpectedly because of kidney disease and I decide to keep RockStar Pet Collars alive, as a remembrance of her legacy. I am heartbroken, but at a certain point, I wanted another yorkie. I missed my little Jewel so much. When I met Blossum a Parti Yorkie and Indigo, a Yorkie show dog from Russia, from Briar Creek Doll Faced Yorkies and Maltese, I fell madly in love. How could I possibly choose? I bought Indigo first and Blossum a year later, because I just had to have both. Indigo, my little heartthrob became a family member and a RockStar Pet Collar model. We expanded by opening up our Amazon our store in the USA and Canada. We start selling to international companies right off the bat.
When we got Jewel it was love at first sight. Once she started getting her hair groom, she became a whole different dog.